Cabinets To Go - Content Strategy and Writing
Cabinets To Go is a brand that provides top-quality cabinets and flooring for both kitchens and baths, but they are trying to evolve from a straightforward manufacturing brand into more of a lifestyle brand. Part of that strategy is crafting content that inspires, and that's what I've been brought on to help with.
Starting with a content strategy, I refined their vision, identified opportunities, and then empowered it with fresh, new ideas for building a community around the brand.
Then we started bringing that strategy to life with blog content.
Screenshots of Blogs