Create an inspiring campaign to help launch Capital One's new developer platform at SXSW 2016 and make technologists aware of Capital One's transition from bank to tech company.
Lead with an animated video manifesto and supporting marketing materials that capture Capital One's collaborative tech mission, with a focus on how Capital One is sharing this tech with the outside developers for the greater good of the tech community.
- Led group concepting to determine video ideas
- Pitched client with video concepts
- Co-wrote and edited versions of the script
- Contributed to storyboard finalization