
Problem:
Lids customers are hat loyal but not store loyal.
Lids customers are hat loyal but not store loyal.
Insight:
Research revealed that Lids customers identify with the type of hat they wear: snapback, strapback, and fitted. The new branding reflects each of those "tribes" and creates a space that caters to each.
Deliverables:
- Revamped Store Layout
- Tribe Scoreboard
- Photobooth Fitting Rooms w/ Instagram Filters
- Memberships
- New Packaging
- New Website
New Store Layout:

New Brand Manifesto:

New Storefront:

Photobooth Fitting Room:

Photobooth Instagram Filters:

Memberships:

Web Experience:


Packaging:

Lids Paparazzi:
Hired photographers would hit the streets and ask to photograph Lids' wearers, who would sign their photo and have it featured on the new storefront.

Print Ads:


