Young Lions Competition
I teamed up with an art director to create and submit a digital campaign to the
Cannes Lions' Young Lions competition in the Cyber category.
The challenge was to create a banner ad and digital campaign for Variety's Freedom Program, which delivers vital life-changing equipment and services necessary for mobility, independence, and social inclusion to individual children and children's organizations.
- Millennials (young people ages 21-35)
Call to Action:
- Increase name and brand recognition of the Variety Freedom Program among Millennials
- Drive new donations from this group
Here was our entry: